AI maturity in United States organizations

Artificial intelligence (AI) is revolutionizing industries by enabling organizations to unlock the full potential of their data, driving innovation, efficiency, and competitive advantage. While structured data has long been the backbone of analysis, the true power of AI lies in its ability to process and derive insights from unstructured data — vast, untapped resources like text, images, videos, and audio. As AI technologies advance, unstructured data is becoming a critical asset, helping businesses make smarter decisions and uncover new opportunities in a data- driven world.

It’s important that organizations understand current adoption trends and how to optimize their usage. This summary dives into organizations in the US and their use of AI and unstructured data. It will investigate how this resource is currently used, what organizations in the US can do to accelerate use, and what the next steps are.

Findings are based on research conducted by Iron Mountain alongside independent market research specialist Vanson Bourne. Data in this report is based on 400 IT and data decision-makers at organizations in the US, who have knowledge or involvement in their AI strategy. You can read the global report here.

Three key takeaways:

• The US focuses more on AI for customer service than the global trend
• There are more AI-mature organizations in the US than the global average, with many reporting more complex future priorities such as multi-modal AI
• US organizations routinely use AI to leverage unstructured data, unboxing a range of benefits for organizations including innovation

US organizations are effective at integrating AI with unstructured data, with most having accessible, trustworthy and well-managed unstructured data

Current AI adoption

The rapid growth of AI in the US is reshaping industries, enhancing decision-making, and driving efficiency across sectors. From streamlining operations to enabling breakthrough innovations, AI has become a critical tool for organizations striving to stay competitive in an increasingly data-driven world.

For the US, most use cases focus on improving customer experience, automating processes, reducing costs and increasing innovation. However, the US is unique in its growing attention to using AI in areas such as customer experience and general streamlining of operations, which are prioritized more in the US than the global trend.

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