Unlock your heritage to power your future.

Together, Iron Mountain and the McLaren Mastercard Formula 1 Team are unlocking decades of racing assets to accelerate what's next.

Through a multi-year partnership, we are helping the McLaren Mastercard Formula 1 Team protect and digitize thousands of hours of film, footage, and blueprints, unlocking searchable access to archives and transforming legacy into actionable insight.

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Together, we’re elevating the value of McLaren Racing’s rich heritage like never before.

Unlocking decades of racing heritage

We’re helping McLaren protect and digitize thousands of hours of film and iconic blueprints to transform their iconic 60-year history into future-ready digital assets.

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The thrill of rediscovery

By making McLaren’s media heritage AI-searchable through our intelligent content platform, we’re providing the team with rapid access to historical assets to fuel fresh fan engagement and new partnership opportunities.

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Iron Mountain asset lifecycle management worker

Transforming IT assets into advantage

We’re supporting the McLaren Mastercard Formula 1 Team in managing legacy IT assets sustainably with unmatched experience, global reach, and end-to-end lifecycle expertise.

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Beyond the track. A legacy in motion.

McLaren’s technical blueprints and race footage are iconic, but they weren't designed to last forever. Many of the 17,000 assets we’ve protected—from vintage magnetic tapes to delicate engineering drawings—faced the real threat of physical degradation and technical obsolescence.

Our work with McLaren goes beyond storage to bridge the gap between preservation and fueling what comes next. By stabilizing the collection and leveraging InSight DXP, we’re helping the team transform a fragile physical archive into a searchable digital ecosystem. Explore the full story to see how we’re turning decades of racing intelligence into a live resource for the team and their fans.

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Our fans are at the centre of what we do, and we are passionate about sharing our storied past with them. With the integration of Iron Mountain, we will be able to bring to life more of the team’s rich history for our fans and partners as we look to shine a light on the McLaren Racing brand.

Nick MartinCo-Chief Commercial Officer, McLaren Racing

Performance will come and go… someone else will win. The brand has to be strong enough to maintain relevance through those cycles.

Lou McEwenCMO, McLaren Racing

Follow our journey this season.

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